Coke Zero released the first ever location-based video game. Users could download LiveCycle to their iPhone 4 or 3GS to play a real-life version of Disney's TRON: Legacy. They could move around in the real world to create a Light Wall and derezz opponents, and avoid being derezzed.
Agency: Crispin Porter & Bogusky
Role: Associate Director, Experience Design
Live Cycles - Coke Zero TRON: Legacy App Commercial