Creative Direction & Experience Design



Building and leading Creative and Experience Design teams that deliver award-winning work for global brands and their audiences.

Two decades of leadership experience, agency side and in-house. Pushing boundaries with experiences and content on emerging platforms since day one.

Digital, social and integrated - concept through execution. 

Group Creative Director @ Intel Agency Inside  
January 2017 - Present

Leading internal Creative teams and external partners on global projects across all platforms and mediums, from concept to production.

Managing Creatives, project teams and real-time social teams.

Partnering with Clients, Account, Strategy and Production to design and deliver work that moves the brand forward.

Director of Experience Design @ Venables Bell & Partners    
February 2015 - January 2017

Experience Design practice lead, responsible for the Agency’s digital and social output which was delivered by internal, partner and vendor teams. Pitch to production.

VB&P was named #10 on AdAge's 2016 Agency A-List, AdWeek's Breakththrough Agency of the Year, and one of Fast Company's Most Innovative Companies.

Clients: REI, Reebok, Audi, Phillips 66, MillerCoors, Adidas Golf, Celebrity Cruises, Starwood Hotels

Freelance UX & Creative Director   
May 2008 – January 2015

Various roles as team lead, project lead, and individual contributor.

Clients Include: R/GA (Symantec), Venables Bell & Partners (Reebok and Audi USA), MUH-TAY-ZIK | HOF-FER (HP), Evolution Bureau (Zynga and Samsung), Fantasy Interactive (Google and SunPower), ESPN, Genuine Interactive, Beam (Comcast), Mad*Pow (Fidelity), VIA (Cleveland Clinic), Forrester Research, Houghton Mifflin

Creative Director @ SapientNitro   
June 2012 – December 2013

As the first hire in Sapient's re-entry into the San Francisco market, I built the Creative team from the ground up. We pitched and won the new office's first client, and were the lead Creative team on several accounts that were run across multiple offices.

Managed Creative and User Experience teams on multiple work streams across all accounts, and led joint pitch efforts with other regions. Managed UX staffing and strategy support for the launch of Target's Technology Innovation Center in SF.

Clients: Beats Electronics, Sony, Adobe, Life Technologies, Target

Digital Advertising Instructor @ AAU   
2012 - 2014

Taught Digital Advertising to MFA students. Provided creative direction, critique and support.  

VP Product & Co-Founder @ Collecta and WhoBet    
January 2011 - January 2013

Collecta was a pioneer in true streaming real-time search -- indexing and instantaneously pushing the newest information to users across platforms on their topics of interest as that information hit the web and social media platforms.

Developers built real-time data applications with our platform.  Brand managers and content publishers brought custom feeds to their sites by using Collecta's REST API and XMPP/streaming APIs.
WhoBet was a free social betting game with tight Twitter and Facebook integration that let users create wagers on anything, from anywhere, with their friends and rivals.
Collecta and WhoBet's co-founders had worked together for over a decade at iCast (Green Witch Internet Radio), Chesspark, and CP+B.  Our teams operated from Boulder and Santa Monica and raised 6+ mm in funding from True Ventures & Dace Ventures.

Associate Director, Experience Design @ Crispin Porter + Bogusky   
January 2009 - December 2010

Led Experience Design teams on projects for the Burger King, Coke Zero, and Volkswagen accounts.

Pinch hit XD leadership roles on other accounts and contributed to pitch and recruiting efforts.

CP&B was named 2010 Interactive Agency of the year at Cannes.

Clients: Burger King, Coke Zero, Volkswagen, Brammo, B-cycle, Vitamin Water

Director of User Experience @ Mechanica
December 2006 - May 2008

Founded and managed User Experience practice, responsible for the Agency’s digital and social output.

Managed staff and freelance creatives, producers, technologists and external partners. Pitch to production.

Clients: MTV, Saucony, Virgin HealthMiles, ChaCha Search, Veveo, Forest City Enterprises, Travelzoo

Information Architect @ Mullen  
February 2005 - July 2006

My first full time UX position.  Heads down, boxes and arrows.  

Clients:  Akamai, 3Com, General Motors, Massachusetts Office of Travel & Tourism

Co-Founder & VP, Executive Producer @ Redtree Interactive    
August 2000 - August 2002

Co-founded a digital division at one of Boston's most established broadcast production companies, functioning as Executive Producer and Creative Director.

Clients: Arnold Worldwide (Royal Caribbean, Volkswagen, Fidelity), Massachusetts Department of Public Health

Director of Production @ iCast     
May 1999 - July 2000

iCast was a pioneering community based entertainment site & companion native application that offered original, syndicated and user-generated audio and video content, entertainment news, exclusive interviews, chats, and live events. 

As the first dedicated hire, I was responsible for the creation and sell through of the original prototype to the CEO at our parent company CMGi.  I hired and managed 10-person producer team who managed the workflow of a team of 100+ from concept to launch.  The Producer group was responsible for Production/Project Management and what now would fall somewhere under the umbrella of Experience Design. It was a fun, excessive and enlightening moment of dot com insanity and the crash and burn that followed.  

Producer @ Digitas (Strategic Interactive Group @ Bronner Slossberg Humphry)
April 1997 - April 1998

Member of the first digital Production team at BSH’s Strategic Interactive Group, which eventually rebranded as Digitas.

Clients:  Unilever, Pfizer, Fidelity Investments

Senior Producer @ ePresence   
July 1995 - May 1997

I was the first employee at ePresence, one of the first viable web design and development shops in the NY Metro area. 

Clients: Lucent Technologies, AT&T, Hearst Publications, Morgan Stanley and Johnson & Johnson.

In 1999, ePresence was acquired by Banyan Worldwide. The acquisition, completed at a value of $13.75 million in cash and common stock, was done to reinforce and expand strategies and provide a larger array of services. In 2003, ePresence announced that it would cease operations and its assets would be acquired by Unisys.


University of New Hampshire    1990-1994
BA, Political Science