Building and leading Creative and Experience Design teams that deliver award-winning work for global brands and their audiences.
Two decades of leadership experience, agency side and in-house. Pushing boundaries with experiences and content on emerging platforms since day one.
Digital, social and integrated - concept through execution.
Group Creative Director @ Intel Agency Inside
January 2017 - Present
Leading internal Creative teams and external partners on global projects across all platforms and mediums, from concept to production.
Managing Creatives, project teams and real-time social teams.
Partnering with Clients, Account, Strategy and Production to design and deliver work that moves the brand forward.
Director of Experience Design @ Venables Bell & Partners
February 2015 - January 2017
Experience Design practice lead, responsible for the Agency’s digital and social output which was delivered by internal, partner and vendor teams. Pitch to production.
VB&P was named #10 on AdAge's 2016 Agency A-List, AdWeek's Breakththrough Agency of the Year, and one of Fast Company's Most Innovative Companies.
Clients: REI, Reebok, Audi, Phillips 66, MillerCoors, Adidas Golf, Celebrity Cruises, Starwood Hotels
Freelance UX & Creative Director
May 2008 – January 2015
Various roles as team lead, project lead, and individual contributor.
Clients Include: R/GA (Symantec), Venables Bell & Partners (Reebok and Audi USA), MUH-TAY-ZIK | HOF-FER (HP), Evolution Bureau (Zynga and Samsung), Fantasy Interactive (Google and SunPower), ESPN, Genuine Interactive, Beam (Comcast), Mad*Pow (Fidelity), VIA (Cleveland Clinic), Forrester Research, Houghton Mifflin
Creative Director @ SapientNitro
June 2012 – December 2013
As the first hire in Sapient's re-entry into the San Francisco market, I built the Creative team from the ground up. We pitched and won the new office's first client, and were the lead Creative team on several accounts that were run across multiple offices.
Managed Creative and User Experience teams on multiple work streams across all accounts, and led joint pitch efforts with other regions. Managed UX staffing and strategy support for the launch of Target's Technology Innovation Center in SF.
Clients: Beats Electronics, Sony, Adobe, Life Technologies, Target
Digital Advertising Instructor @ AAU
2012 - 2014
Taught Digital Advertising to MFA students. Provided creative direction, critique and support.
VP Product & Co-Founder @ Collecta and WhoBet
January 2011 - January 2013
Collecta was a pioneer in true streaming real-time search -- indexing and instantaneously pushing the newest information to users across platforms on their topics of interest as that information hit the web and social media platforms.
Developers built real-time data applications with our platform. Brand managers and content publishers brought custom feeds to their sites by using Collecta's REST API and XMPP/streaming APIs.
WhoBet was a free social betting game with tight Twitter and Facebook integration that let users create wagers on anything, from anywhere, with their friends and rivals.
Collecta and WhoBet's co-founders had worked together for over a decade at iCast (Green Witch Internet Radio), Chesspark, and CP+B. Our teams operated from Boulder and Santa Monica and raised 6+ mm in funding from True Ventures & Dace Ventures.
Associate Director, Experience Design @ Crispin Porter + Bogusky
January 2009 - December 2010
Led Experience Design teams on projects for the Burger King, Coke Zero, and Volkswagen accounts.
Pinch hit XD leadership roles on other accounts and contributed to pitch and recruiting efforts.
CP&B was named 2010 Interactive Agency of the year at Cannes.
Clients: Burger King, Coke Zero, Volkswagen, Brammo, B-cycle, Vitamin Water
Director of User Experience @ Mechanica
December 2006 - May 2008
Founded and managed User Experience practice, responsible for the Agency’s digital and social output.
Managed staff and freelance creatives, producers, technologists and external partners. Pitch to production.
Clients: MTV, Saucony, Virgin HealthMiles, ChaCha Search, Veveo, Forest City Enterprises, Travelzoo
Information Architect @ Mullen
February 2005 - July 2006
My first full time UX position. Heads down, boxes and arrows.
Clients: Akamai, 3Com, General Motors, Massachusetts Office of Travel & Tourism
Co-Founder & VP, Executive Producer @ Redtree Interactive
August 2000 - August 2002
Co-founded a digital division at one of Boston's most established broadcast production companies, functioning as Executive Producer and Creative Director.
Clients: Arnold Worldwide (Royal Caribbean, Volkswagen, Fidelity), Massachusetts Department of Public Health
Director of Production @ iCast
May 1999 - July 2000
iCast was a pioneering community based entertainment site & companion native application that offered original, syndicated and user-generated audio and video content, entertainment news, exclusive interviews, chats, and live events.
As the first dedicated hire, I was responsible for the creation and sell through of the original prototype to the CEO at our parent company CMGi. I hired and managed 10-person producer team who managed the workflow of a team of 100+ from concept to launch. The Producer group was responsible for Production/Project Management and what now would fall somewhere under the umbrella of Experience Design. It was a fun, excessive and enlightening moment of dot com insanity and the crash and burn that followed.
Producer @ Digitas (Strategic Interactive Group @ Bronner Slossberg Humphry)
April 1997 - April 1998
Member of the first digital Production team at BSH’s Strategic Interactive Group, which eventually rebranded as Digitas.
Clients: Unilever, Pfizer, Fidelity Investments
Senior Producer @ ePresence
July 1995 - May 1997
I was the first employee at ePresence, one of the first viable web design and development shops in the NY Metro area.
Clients: Lucent Technologies, AT&T, Hearst Publications, Morgan Stanley and Johnson & Johnson.
In 1999, ePresence was acquired by Banyan Worldwide. The acquisition, completed at a value of $13.75 million in cash and common stock, was done to reinforce and expand strategies and provide a larger array of services. In 2003, ePresence announced that it would cease operations and its assets would be acquired by Unisys.
University of New Hampshire 1990-1994
BA, Political Science