Creative Direction & Experience Design



Leading Creative and Experience Design teams that deliver award-winning work for global brands and startups. I’ve been pushing boundaries with content and emerging platforms for my entire career. 

Digital, social, and integrated - concept through execution. I love to make thought provoking work with talented people who don't take themselves too seriously.

Group Creative Director @ Intel Agency Inside  
January 2017 - Present

Leading internal teams and external partners on projects across all platforms and mediums, from concept to production.  Managing individual Creatives and project teams, and real-time social teams. Partnering with Clients, Account, and Production to deliver work that moves the brand forward.

Director of Experience Design @ Venables Bell & Partners    
February 2015 - January 2017

Experience Design practice lead. Responsible for the Agency's digital work, from pitch to production.   Clients: REI (#OptOutside), Audi, Reebok, Phillips 66, SKYY, Adidas Golf, Miller Coors, Celebrity Cruises

Freelance UX & Creative Director @ Self Employed   
September 2002 – January 2015

Clients: R/GA (for Norton by Symantec), Venables Bell & Partners (for Reebok and Audi USA), MUH-TAY-ZIK | HOF-FER (for Hewlett Packard), Evolution Bureau (for Zynga and Samsung), Fantasy Interactive (For Google and Sunpower), ESPN, Genuine Interactive, Beam (for Comcast), Mad*Pow (for Fidelity), VIA (for Cleveland Clinic), Forrester Research, Houghton Mifflin

Creative Director @ SapientNitro   
June 2012 – December 2013

As the first hire in Sapient's re-entry into the San Francisco market, I built the Creative team from the ground up. We pitched and won the new office's first anchor client, and I was the lead Creative team on several accounts that were run across multiple offices.

Managed Creative and User Experience for multiple work streams on all accounts, and led joint pitch efforts with other regions. Managed UX staffing and strategy support for the launch of Target's Technology Innovation Center in SF.

Clients: Beats Electronics, Sony, Adobe, Life Technologies, Target

Digital Advertising Instructor @ AAU   
2012 - 2014

Taught Digital Advertising to MFA students. Provided creative direction, critique and support.  

VP Product & Co-Founder @ Collecta and WhoBet    
January 2011 - January 2013

Collecta was a pioneer in true streaming real-time search -- indexing and instantaneously pushing the newest information to users across platforms on their topics of interest as that information hit the web and social media platforms.

Developers built real-time data applications with our platform.  Brand managers and content publishers brought custom feeds to their sites by using Collecta's REST API and XMPP/streaming APIs.
WhoBet was a free social betting game with tight Twitter and Facebook integration that let users create wagers on anything, from anywhere, with their friends and rivals.
Collecta and WhoBet's co-founders had worked together for over a decade at iCast (Green Witch Internet Radio), Chesspark, and CP+B.  Our teams operated from Boulder and Santa Monica and raised 6+ mm in funding from True Ventures & Dace Ventures.

Associate Director, Experience Design @ Crispin Porter + Bogusky   
January 2009 - January 2010

Led Experience Design teams on projects for the Burger King, Coke Zero, and Volkswagen accounts. Pinch hit XD leadership roles on other accounts and participated in pitch and recruiting efforts. 

In December 2009, CP+B was named Advertising Age Agency of the Decade and Boards Magazine's Agency of the Year.  In 2010 the agency was named Interactive Agency of the year at Cannes.

Clients: Burger King, Coke Zero, Volkswagen, Brammo, B-cycle, Vitamin Water

Director of User Experience @ Mechanica
December 2006 - May 2008

Founded and managed User Experience practice. Managed freelance creatives, producers,technologists, and vendors.

Clients: MTV, Saucony, Virgin, ChaCha Search, Veveo, Forest City Enterprises, Travelzoo

Information Architect @ Mullen  
February 2005 - July 2006

My first full time UX position.  Heads down, boxes and arrows.  I learned a ton.

Clients:  Akamai, 3Com, General Motors, Massachusetts Office of Travel & Tourism

Co-Founder & VP, Executive Producer @ Redtree Interactive    
August 2000 - August 2002

I co-founded and led a digital production department at one of Boston's most established broadcast production companies.

Clients:  Arnold Worldwide (for Royal Caribbean Cruise Lines, Volkswagen, Fidelity Investments), Massachusetts Department of Public Health

Director of Production @ iCast     
May 1999 - July 2000

iCast was a pioneering community based entertainment site & companion native application that offered original, syndicated and user-generated audio and video content, entertainment news, exclusive interviews, chats, and live events. 

It was a fun, excessive and enlightening exercise in dot com insanity and the subsequent crash and burn.  I was the first dedicated hire and was responsible for the creation and sell through of the original prototype to the CEO at our parent company CMGi.  I hired and managed a 8-10 person team of producers who in turn managed the staffing and workflow of a team of 100+ from concept to launch.  The Producer group was responsible for Production/Project Management and what now would fall somewhere under the umbrella of Experience Design.

Producer @ Digitas (Strategic Interactive Group @ Bronner Slossberg Humphry)
April 1997 - April 1998

My first big agency job.  Bright lights, big city.  Makin' websites.

Clients:  Lever Brothers (Dove), Pfizer, Fidelity Investments

Senior Producer @ ePresence   
July 1995 - May 1997

I was the first employee at ePresence, one of the first viable web design and development shops in the NY Metro area. 

Our clients included: Lucent Technologies Inc., AT&T, Hearst Publications, Morgan Stanley Dean Witter and Johnson & Johnson.

In 1999, ePresence was acquired by Banyan Worldwide. The acquisition, completed at a value of $13.75 million in cash and common stock, was done to reinforce and expand strategies and provide a larger array of services. In 2003, ePresence announced that it would cease operations and its assets would be acquired by Unisys.


University of New Hampshire    1990-1994
BA, Political Science