Creative Direction & Experience Design
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BK: The Truth About Tony

Burger King and motorsports TV broadcaster Matt Yocum teamed up to put Tony Stewart to the test.

A polygraph test that is.

Burger King celebrated it’s multi-year sponsorship agreement with Stewart - Haas Racing and driver Stewart by putting him on the hot seat and grilling him with fan inspired questions.

During the live broadcast we not only learned that Stewart really does love the Whopper, which he prefers “without pickles and onions,” but he revealed a few humorous and at times downright embarrassing truths about himself.

Stewart sat strapped into a chair within the confines of a strategically lit interrogation room setting. Suspenseful theme music, a la Who Wants to be a Millionairre, added dramatic flair to the event.

Agency: Crispin Porter & Bogusky

Role: Associate Director, Experience Design

BK: The Truth About Tony