Creative Direction & Experience Design
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$1 Talent Show

Burger King Corp.’s $1 Talent Show gave guests another way to get their hands on the new Buck Double sandwich and other popular BK Value Menu items. At a Web site produced in conjunction with online comedy network, consumers could share their talent, view others’ special skills, and vote on those they deemed dollar-worthy. Talent show participants identied the $1 item from the BK Value Menu that they would like to win, and then had fun showing off their talent – from a favorite dance move to an impressive back flip – by uploading a 30-second video.

Visitors to the Web site voted for their favorite videos by awarding virtual, one-cent “tips.” Once a video received 100 tips, which equaled $1, the talented participant received a $1 online gift card for the BK Value Menu item he or she chose to win by submitting their video.

Agency: Crispin Porter & Bogusky

Role: Associate Director, Experience Design

BK: $1 Talent Show