Creative Direction & Experience Design
Case Study

REI: #OptOutside

REI believes that a life outside is a life well lived. And they closed their stores on Black Friday to pursue just that.

Agency: Venables Bell & Partners

Role: Director of Experience Design

Case Study

Digital Experience

REI wanted everyone outside on Black Friday. This custom site helped users find places to head outside, create social objects to pledge participation and invite friends, and see a live feed of images from the trail for inspiration.